Source: Nike / NIke
Nike’s gamble continues to pay off for them in a big way. Nike has now sold 61% more merchandise since the Colin Kaepernick ad came out.
Research shows that Nike has sold more merchandise between September 3 and September 13 than in the 10 days before the ad came out. Nike’s shares have rebounded after the first initial drop when the ad came out to hitting a record high a week later.
Is your buying power influenced by celebrity endorsers or when a company makes a bold/political statement or do you just buy what you like?
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