Customers are suing the Kardashian sisters, claiming a weight-loss product they endorsed slimmed their wallets — and little else.
A class-action lawsuit filed in the Southern District of New York is claiming the reality TV sisters Kim, Kourtney and Khloe made “unsubstantiated, false and misleading claims” in ads, interviews and tweets about the effectiveness of QuickTrim.
The FDA recently evaluated the product’s principal ingredient to be mere caffeine.
Attorneys for the four plaintiffs, based in New York, California and Florida, claim the Kardashians as well as product-maker Windmill Health Products made bogus claims that QuickTrim will “curb cravings,” “promote weight loss” and “burn calories.”
“The FDA has determined that ‘there is inadequate data to establish the general recognition of the safety and effectiveness’ of caffeine for the specified use of weight control,” the lawsuit states.
The suit also takes issue with advertising for the product, which encourages customers to use the entire QuickTrim product line, from pills to “cleanses,” for increased effectiveness without any evidence supporting that conclusion.
The Kardashian sisters have endorsed the QuickTrim brand since 2009, carefully name-dropping the products during television and magazine interviews and telling their fans how they use the brand to lose weight and stay thin.
“Just did an amazing pilates class with @KimKardashian,” Khloe tweeted to her followers in 2010. “That and a little QuickTrim and my bikini bod will be ready in no time.”
The lawsuit alleges that the sisters “personify the product” and are therefore liable for damages.
The Kardashian stamp of approval earned QuickTrim $45 million in sales.
Kourtney, Kim and Khloe have endorsed more than a few questionable products.
In 2010, the prepaid Kardashian Kard was yanked from shelves after it was discovered to be riddled with additional unreasonable fees.