Oprah Winfrey is in need of an Internet intervention.
Winfrey plans to rub elbows with top tech players later this week to gin up some ideas for reviving her flagship site, Oprah.com, whose traffic has plummeted since her daytime talk show ended in May, The NY Post has learned.
Oprah will sit down with executives to learn as much as she can about the future of the Web and how best to harness social media, a source said.
The event is being held at the home of Facebook COO Sheryl Sandberg, considered the most powerful woman in Silicon Valley.
The brain trust also includes Twitter CEO Dick Costolo, Demand Media’s Richard Rosenblatt and LinkedIn’s Jeff Weiner, among others.
Also attending are executives from Winfrey’s TV production company, Harpo, and publishing house Hearst, which publishes Oprah’s magazine.
Winfrey’s departure from broadcast TV has led to a dramatic fall-off in traffic for Oprah.com, which is controlled by the joint venture company she created with Discovery Communications.
Discovery and Winfrey have partnered on a the high-profile launch of OWN: The Oprah Winfrey Network. Since its January debut, the fledgling channel has to struggled with management turnover and disappointing ratings.
Oprah.com attracted 5.1 million unique users back in January, but for the month of July it was half that number at 2.4 million, according to figures.
Meanwhile, Oprah has been ramping up her activity on social media sites in order to promote the channel. Along with weekly updates on Facebook, she has been responding to fans and posting pictures of her office and meetings on Twitter every few days.
