“Real Housewives of Atlanta” star NeNe Leakes has set her sights on becoming the next celebrity fashion mogul.
Leakes says she will be signing with global brand licensing agency Beanstalk to help her transition into the world of fashion. Beanstalk says it plans to “leverage NeNe’s position in pop culture to offer consumers fashion-forward, affordable apparel and accessories, designed to empower women to walk into a room and ‘own it.’”
Although a deal hasn’t been confirmed yet, Beanstalk wants to license a range of consumer products built around fashions that will appeal to women who follow NeNe on RHOA and others shows, like Glee and Celebrity Apprentice.
Michael Stone, Beanstalk’s president and CEO, explained: “While the fame of reality television characters is often short-lived and fleeting, NeNe Leakes has displayed versatility that has enabled her to transition from being a Real Housewives personality to a featured television star. NeNe’s multifaceted personality and aspirational style will translate well into products that will emotionally connect with her fans.”
Leakes is also the author of Never Make the Same Mistake Twice. According to reports, she will earn $1 million for the upcoming season of Real Housewives of Atlanta, which will make her the highest-paid cast member of the franchise.