In addition to designing shoes for Reebok, collaborating with Audemars Piguet & Aston Martin, teaching classes at NYU, and promoting his own line of bow-ties, music producer Swizz Beatz has signed on to become Vice President of Creative Design and Global Marketing for the British Car Company Lotus.
He posted a clip of his first day on the job saying, “The key is to infiltrate the market in a cool way,” adding that the key to success is for “things to happen organically.”
And the folks at Lotus seem to like him a lot.
“Like Group Lotus, he means business: He’s a risk taker with considerable credentials, including music producer, rapper, designer and painter,” a Lotus rep said in a statement. “(He’s) the perfect man to add to the Lotus lineup.”
Now this is what you call being “on your grind.”
