Post Malone Hits the Runway: Redefines Western Chic in Paris
Under the gilded ceilings of the Hôtel de Bourdon – Maison Pozzo di Borgo, a new chapter in Post Malone’s creative journey unfolded. The rapper, known for his chart-topping hits and eclectic style, stepped into the world of fashion with the debut of his namesake label, Austin Post. The Parisian air buzzed with anticipation as the first collection, aptly titled At First Light, took center stage.
The runway was a tapestry of contrasts—models clad in rugged denim, turquoise accents, and intricately designed boots from Texas-based Lucchese Bootmaker. Each piece told a story, blending the raw authenticity of Dallas’ western heritage with the sun-soaked spirit of the Southwest. It was a love letter to Post Malone’s roots, from the ranches of Texas to the serene mountains of Utah, reimagined through the lens of Americana luxury.
“This is more than fashion,” Post Malone shared backstage, his signature smile lighting up the room. “It’s a soulful extension of who I am—a celebration of where I’ve been and where I’m going.”
The collection’s debut marked a pivotal moment, not just for the artist but for the fashion world. It was a bold step forward, merging music, culture, and design into a cohesive narrative. As the final model walked the runway, applause erupted, echoing through the historic halls. Post Malone had done it again—this time, not with a melody, but with a vision stitched into every seam.
The world of Austin Post had arrived, and it was just the beginning.
Post Malone Hits the Runway: Redefines Western Chic in Paris was originally published on theboxhouston.com
