Nielsen

Cheryl Pearson-McNeil, joined Roland Martin on NewsOne Now to discuss the findings of the Nielsen 2015 African American Consumer Report.

According to a new report by Nielsen titled “The Making of a Multicultural Super Consumer,” “Multicultural consumers are rapidly becoming the core of the U.S. population…

To spend or how much to spend, that is the question millions of Americans are faced with each holiday season. But unlike in recent years,…

When it comes to advertising, cultural identity is closely linked to Blacks’ affinity for products and purchasing behavior. Compared to the general population, African-Americans are…

Rihanna, Bruno Mars, Drake, Selena Gomez, Janelle Monáe—many of the artists on the charts today are young and multicultural – just like their fans. Millennials…

If you want to find out more about African-Americans and their viewing habits and what kinds of entertainment they consume and when and why, you…

Did you know that tens of thousands of new products are introduced to consumer markets around the world every year? It could be a new…

Oprah Winfrey tried a new tactic to gain OWN viewers and is now probably regretting the move. Oprah Winfrey issued an apology on Monday for asking viewers with a Nielsen box to tune into OWN. “Every1 who can please turn to OWN especially if u have a Nielsen box,” she wrote via Twitter on Sunday, […]