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Ava DuVernay

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Forget Tickle Me Elmo and Cabbage Patch dolls. The Ava Duvernay Barbie doll is the hottest toy in existence at the moment.

Everyone wanted to get their hands on an Ava Barbie this week. But if you didn’t click through to “Submit Order” button online quick enough, you’re out of luck for now.

According to, The Ava Barbie is officially sold out. The stock ran out in the bat of an eye. The doll went on sale at Monday at 1 PM; just an hour later, Barbie’s Twitter announced that they were fresh out of her doll. reports that it sold out in just 17 minutes.


The company announced that the doll was also available on Soon, the online superstore was out too of them too! Ava‘s Barbie sold so well that it was dubbed a #1 New Release.

While no one could have predicted how quickly consumers would snatch up her dolls, people have been clamoring for her Barbie for months. When the Selma director revealed that she was getting her own Barbie, film buffs and Black girls of all ages immediately shouted (if only internally), “WANT!” Naturally, when the “Selma” director announced on Sunday that her doll would go on sale Monday, those same people were eagerly waiting to order one.

A critically acclaimed film, an Oscar nomination, and her own wildly popular Barbie? All things considered, we’d say that 2015 has been a pretty good year for Ms. DuVernay.


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Ava DuVernay’s Barbie Is So Hot It Sold Out In 17 Minutes  was originally published on