Boxing Legend Muhammad Ali has been tapped to appear in Louis Vuitton’s “Core Values” campaign, reports BET.com
Photographer Annie Leibowitz photographed Ali with his 3-year-old grandson, Curtis Muhammad Conway Jr., at Ali’s Phoenix home. In the ad, the 70-year-old retired fighter looks at his grandson who’s wearing boxing gloves with his chest puffed out and looking straight into the camera.
According to Ali’s wife, Lonnie, he asked that Curtis appear in the ad with him.
“The two share a special bond,” she said. “Of all the grandchildren, C.J. looks the most like Muhammad. And he even acts like him.”
The ad will run in magazine and newspapers beginning June 14.
