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While most couples are in debt after throwing their wedding, it’s exactly the opposite for Kim Kardashian and new husband Kris Humphries.

According to the New York Post, Kim and Kris stand to rake in about $16.9 million just for holding the extravagant wedding — all by successfully turning it into an enormous media event expected to be watched by millions.

The exclusive photo rights of the wedding alone were reportedly sold to People magazine for $1.5 million. The television rights will be turned into a 4-hour, two-part TV special called ‘Kim’s Fairytale Wedding: A Kardashian Event’ set to air in October on E! Network, reportedly bringing in nearly $15 million dollars for the Kardashian family and for show producer Ryan Seacrest.

But not only are Kim Kardashian and Kris Humphries earning millions off the wedding, it turns out they didn’t even have to pay for it. Vendors, eager for the publicity Kim is able to generate, either donated their services or gave the couple huge discounts. Kim reportedly received her much-talked about three $20,000 Vera Wang wedding gowns all for free, as well as $400,000 worth of Perrier Jouet Champagne. Her $10,000 Lehr & Black wedding invitations, which she sent out to her star-studded guest list including Eva Longoria, Demi Lovato, George Lopez and Lindsay Lohan, were also reportedly free.

But perhaps what takes the wedding cake is that Kim’s $2 million 20.5 carat engagement ring by jeweler Lorraine Schwartz, which raised more than a few eyebrows due to its extravagance, reportedly cost alot less than half the $2 million price tag, as well as the couple’s $1 million wedding bands.