Singer Mary J. Blige is back with a follow-up to her first incredibly successful fragrance, My Life.
Blige’s spinoff scent is Blossom.
Teaming up again with Carol’s Daughter creator Lisa Price, the new scent will have a grand unveiling on HSN on Aug 13.
“The highly successful launch of My Life last year forged new ground within the beauty industry, and My Life Blossom provides us with another opportunity to engage and delight Mary’s fans,” explained Betsy Olum, general manager of beauty and merchandising strategy at HSN. “Mary is an engaging storyteller who inspires confidence in women — and we are excited to have her share this new fragrance exclusively with HSN customers.”
Proceeds from Blossom will go to Blige’s FFAWN Foundation, which seeks to help women in troubled situations.