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The new season of Project Runway starts with a bang Thursday, July 28th. The show has upped the ante for season nine by bringing in 20 fresh designers who must duke it out to become one of the final 16 contenders.

With the premiere a month off, folks are talking about Heidi Klum’s sexy new Project Runway poster. According to Klum , “I love how this poster turned out and I love how Lifetime is pushing the envelope.”

Project Runway’s big winner will receive $100,000 from L’Oreal Paris to start his/her own line, a fashion spread in Marie Claire magazine, a $50,000 technology suite by HP and Intel, and the opportunity to design and sell an exclusive collection on Piperlime.com. The model paired with the winner of Project Runway will get to appear in the Marie Claire feature and receive $25,000 from L’Oreal Studio Secrets Professional.

Project Runway will kick off its ninth season Thursday, July 28, at 9 p.m. on Lifetime, but fans can get in on the fun now by following @projectrunway on Twitter and using the tag #projectrunway.

Among the celebrity guests who will lend a hand to the judges this season include Kim Kardashian, Christina Ricci, Zoe Saldana and Malin Akerman.

As previously announced, Lifetime ordered an All-Star edition of Project Runway, which does not yet have an air date.