Mariah Carey is releasing a trio of perfumes named after her songs.
Carey will launch ‘Lollipop Splash – the Remix’ – a trio of limited edition perfumes “Inseparable,” “Never Forget You” and “Vision of Love” in July – in a collection of brightly-colored bottles with notes including raspberry, peony and purple jasmine.
Marcy Fisher, vice president, North America fragrance marketing at Elizabeth Arden – who Mariah works with on her perfumes – told WWD: “The fun notes are intended to demonstrate that fragrance shouldn’t be so serious, also the bright colors of the bottles really pop on counter.”
“Mariah is always reinterpreting and mixing her music, keeping her brand relevant. She wanted to have the same effect with her fragrances, so she decided with this project to approach it from that perspective.”
Despite her countless fragrances, Mariah – who gave birth to twins Moroccan and Monroe in April – hated the “overpowering” smell of perfumes when she was pregnant.
She explained: “I’m so super sensitive about all things scented, being pregnant right now I can’t even believe how heightened the sense of smell is. So I think I do have a really discerning nose and this is the thing – I hated perfume, I hated cologne, I hated that when you walked into an elevator and somebody just, it’s sort of like invading your space. I hate overpowering, heavy scents.”
