It’s no secret that over the past few years once-preppy brand The Gap has been struggling, but their new partnership with Kanye West may get them out their slump.
According to the New York Times, the unpredictable fashion designer and rapper will launch a new clothing line called Yeezy Gap “that will be introduced in the first half of 2021.” Apparently, under West’s watchful and interesting eye, he plans to take the company away from their classic khaki’s to create “modern, elevated basics for men, women and kids at accessible price points.”
Affordable? I’m leaning in.
“We are excited to welcome Kanye back to the Gap family as a creative visionary, building on the aesthetic and success of his YEEZY brand and together defining a next-level retail partnership,” Mark Breitbard, the company’s global head of brand, said in a news release.
Kanye is excited too, writing in all-caps, “YEEZY AND GAP FORM PARTNERSHIP #WESTDAYEVER,” on his Instagram page early Friday morning.
While Gap Inc. isn’t sharing any more details about this dream team collab, a source spilled the tea to the Times:
They agreed to a 10-year deal starting this month, with the option to renew after five years, according to a person familiar with the negotiations, who was not authorized to speak publicly. At the five-year point, Gap is hoping that Yeezy Gap will be generating $1 billion in annual sales. For context, Gap’s brand brought in $4.6 billion in global revenue last year.
These are serious lofty goals for the brand that also owns Old Navy and Banana Republic. The Times reported that more than 100 North American stores were closed (before the COVID-19 crisis) and the company has seen massive financial losses over the years. But things seem to be on the up. According to Forbes, this morning, stocks for Gap Inc have surged 40 percent in the wake of the deal’s announcement.
If anything, it’s an interesting relationship, especially since West once rapped about working for the Gap on his song Spaceship, from his debut album College Dropout. Remember: he encountered some racism by the hands of his managers. But he seems to have moved past that, as Complex tweeted a 2013 video of the Grammy-winner talking kindly about the Gap in a way that seems that he was manifesting his destiny.
Like many of you, I am very curious as to who will be leading these efforts with him and what the finished products will look like. So far, he’s tapped a Black woman, Nigerian designer Mowalola Ogenlesi to be the Design Director of Yeezy Gap.
Well-played. Just don’t tell your homie Donald Trump.
#CancelKanye: Black Twitter Rips The Rapper For His Sunken Place Meeting With Trump
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#KanyeWest has set us back 155 years. Wish #SojournerTruth could have met him outside the White House and #FrederickDouglas inside the Oval Office.@BarackObama never would have become President with this crap.— Donna Brazile (@donnabrazile) October 11, 2018
But, let’s meet #Kayne on #ElectionDay by voting for Democrats. https://t.co/nmapsl7pK3
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Are we really making a big deal about #KanyeWest dropping the F bomb in the Oval Office sitting across from the same POTUS who called black athletes ‘sons of b*tches’ and African countries ‘sh*t holes?’— Bishop Talbert Swan (@TalbertSwan) October 11, 2018
Are y’all serious?!
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The last ounce of #respect I had for Kanye West just went down the #toilet. It's no longer #KanyeWest, it's Kanye Mess! And no @realDonaldTrump, You're not getting more black votes because of Kanye. You're not liked by the vast majority of #black #people! pic.twitter.com/zW1w2DkSfs— Black Republic & Co (@BlkRepublicNCo) October 11, 2018
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If you are experiencing a mental health crisis, you are not alone. Many people experience similar struggles, and there are resources available to help. Kanye seek help!! 🙏🏼#kanyetrump #KanyeWest— José (@radioheadarmy) October 11, 2018
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The 14% of Black men who voted for Donald Trump in 2016 must be really proud of him and their leader Kanye today.— Kirsten West Savali (@KWestSavali) October 11, 2018
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Kanye West's disturbing Oval Office rant with Donald Trump and Jim Brown today exposed possible mental health issues, ignorance, superstition, conspiracy theories, sexism and internalized racism. pic.twitter.com/Idvujw2z8X— Keith Boykin (@keithboykin) October 11, 2018
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Kanye is that one black friend every racist white person talks about.— Samuel Sinyangwe (@samswey) October 11, 2018
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Trump was even shocked by how much “boot licking” Kanye was ready to do— Kojo Ebro (@oldmanebro) October 11, 2018
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People lives are destroyed in the Florida Panhandle. Pure devastation. And @RealDonaldTrump is meeting with Kanye West at The White House talking about 000000. 🙄— Michael Skolnik (@MichaelSkolnik) October 11, 2018
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Kanye West’s rhetoric is a complete misuse of influence. NOT because he supports Trump... it’s because his views lack clarity, depth and nuance. I’m especially disappointed in his distortion of the mental health conversation, especially during this week. #MIAW #BeWell— Royce White (@Highway_30) October 11, 2018
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"I don’t doubt Kanye West’s motives, he was there to talk about Chicago...crime...Stop and Frisk... I just don’t believe in anyway that Kanye West of all of the people.. If Trump thinks Kanye is the best person, that’s a big problem"- @KimberlyEAtkins w/ @NicolleDWallace pic.twitter.com/bQzZ42fglI— Deadline White House (@DeadlineWH) October 11, 2018
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I wouldn't care about Kanye West's public love and admiration for President Trump except for the fact that Trump is going to take Kanye's words as speaking for "all of the Blacks" and that can't be allowed. Kanye West doesn't represent me, what I think or how I feel. pic.twitter.com/jFd0CgVN3C— Jasmyne Cannick (@Jasmyne) October 11, 2018
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The hat makes him feel like Superman. I just. What?— Rebecca Carroll (@rebel19) October 11, 2018
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Kanye told y'all he stopped taking his medication how long ago?— Openly Black Mikki Kendall (@Karnythia) October 11, 2018
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If this is where Kanye wants to be, then let him be there. Quit trying to explain Kanye to us. He’s doing a pretty good job of telling us who he is and where he wants to be. Hmmmm is this where the Kardashian’s stand also. Their time time might be up also. Just saying !!! pic.twitter.com/qWXbEn1jIh— Sinbad (@sinbadbad) October 11, 2018
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While #HurricaneMichael decimated the southeast with death & destruction, #Trump chose to meet with #Kanye at the #WhiteHouse. Only a game show host as president would think lunch with a rapper Is a bigger state of emergency than a category 4 hurricane. #TeamDl— DL Hughley (@RealDLHughley) October 11, 2018
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“I mean, I told you not to go in that house. I mean...” https://t.co/s5C9v2IFuF— Janet D. (@TheRealPRLady) October 12, 2018
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Chrisette Michele and Omarosa were canceled with the quickness. Y’all still hanging on to Kanye though. I’m not trying to debate but my only question is “Why is that?”— Rayna J. Fields (@theraynaj) October 12, 2018
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Kanye feels like 'superman' wearing MAGA b/c he is in proximity to white male dominance. That isn't a super power, that is simply placing oneself at the top of the imperialist white supremacist capitalist patriarchy. He thinks he has a seat at the table, but he's just the ottoman— janayathefuture (@janaya_khan) October 11, 2018
Strange Bedfellows? Kanye And The Gap Enter 10-Year Partnership was originally published on hellobeautiful.com