Source: David M. Benett / Getty
Beats by Dre is now the official headphone of the NBA. The way the players wear the headphones, I thought this partnership already happened! The “landmark deal,” that goes into effect next month, will make the Apple owned company the official headphone, wireless speaker and audio partner of the NBA, WNBA, USA Basketball and the G League.
Beats already has NBA endorsers like LeBron James, Draymond Green, James Harden and more so the deal will be able to leverage those players. Beats will also set up separate deals with individual NBA teams and launch products that are localized to those teams/markets.
Dr. Dre leaped to the top of Forbes’ Hip-Hop Cash Kings list when his worth increased instantly to $700 million after the Apple purchase of Beats for an estimated $3.2 billion.
Source: Isaac Brekken / Stringer / Getty
Do you own a pair of Beats by Dre? Do you hear a difference with sound? Do celebrity endorsers influence your buying?
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