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There’s no doubt about it: Rihanna is a good girl gone bad (and beautiful) in her new ads for Armani.

Rihanna (real name Robyn Rihanna Fenty), brand ambassador for Emporio Armani Underwear and Armani Jeans for autumn/winter 2011-12, looks downright sultry in the brand’s latest advertising campaign.

The pictures, shot on location in New York, feature Rihanna sporting a blonde cropped wig with blunt bangs, lounging in lingerie in the backseat of a car and posing in jeans, lace bras and a leather jacket.

As the new face of the brand, Rihanna is following in the sexy footsteps of actress Megan Fox, who went nearly naked in Armani photo and video ads earlier this year.

Rihanna’s full ad campaign launches worldwide later this month.