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Oprah Winfrey says she was relieved to wrap up her 25-year talk-show run last month, but now she has a new worry: revamping the struggling cable network that bears her name.

The Oprah Winfrey Network, or OWN, is off to a sluggish start. Despite investing $215 million in programming, with more to come, Winfrey has managed only paltry gains from the weak channel it replaced. This month brings two new celebrity reality shows, about Sarah Ferguson, the former Duchess of York, and Ryan and Tatum O’Neal.

Since launching Jan. 1, the results are far short of the modest goals OWN executives had set for the channel. Last month, CEO Christina Norman was fired and replaced. But Winfrey’s handpicked programmer, Lisa Erspamer, who developed unpopular shows including Oprah’s Master Class and Kidnapped by the Kids, remains in her position.

According to TV analyst Brad Adgate, “Oprah Winfrey just has this magical ability to get stars and big names on the network. A lot of blue-chip advertisers signed on. There was huge buzz. But after a promising launch, ‘it just fizzled out quickly, which proves how difficult it is to get traction in this TV landscape.'”

And Oprah says she has been too distracted with ending her talk-show run to give OWN her full attention. “You’ve got to have a clear head to have any imagination or creativity,” she says.

Now, “I’m going to dive in, (and) I feel hopeful, confident that we’ll be able to figure it out. The biggest challenge is aligning the network with what is my true vision and brand — hope and aspiration — and not acquisitions and reality shows. The other biggest challenge is getting people to know where the network is.”